Privacy Policy
Last updated: October 12, 2026
This policy explains what personal information we, the author and publisher of the Book, collect when you visit whatshappeningbook.com or buy the e-book, and what we do with it. The short version: we collect only what we need to deliver your book and support you, and we never sell your data.
1. Information we collect
- Order details — your name, email address, and what you bought, shared with us by our payment partner (the reseller that processes your order) when you place an order. The payment partner handles your payment information under its own privacy policy.
- Messages — anything you send us by email.
- Usage data — standard technical information such as browser type, device, pages visited and the ad or link that brought you here, collected through cookies and similar technologies.
Payment details (card numbers etc.) are entered directly with our payment processor. We never see or store them.
2. How we use it
- to deliver the Book and send your download link;
- to answer questions and process refunds;
- to understand how the site is used and measure whether our ads work;
- to comply with legal, tax and accounting obligations.
We won’t add you to a marketing list unless you choose to join one, and you can unsubscribe from any email at any time.
3. Cookies and advertising
We use cookies and similar tools from our analytics partner, Mixpanel, to count visits and understand how the site is used. We also use the Meta Pixel (Meta Platforms, Inc.) to measure how our ads on Facebook and Instagram perform; Meta may use this information to show you ads on its platforms, as described in the Meta Privacy Policy. You can manage this in your Meta ad preferences, and block or delete cookies in your browser settings at any time.
Session recordings. We use Mixpanel to understand how visitors use this site. Its session recording feature records interactions such as scrolling, clicks and mouse movement, and builds heatmaps, so we can see which parts of the page are helpful or confusing. It doesn’t record anything you type, and our site has no forms that collect personal details. Data is processed by Mixpanel under the Mixpanel Privacy Policy. You can block it with most browser privacy or ad-blocking tools.
4. Who we share it with
Only the service providers that help us run the shop — our payment processor, email delivery service, website host, analytics partner and advertising partner (Meta) — and only as needed for them to do that work. We may also disclose information if required by law. We do not sell or rent your personal information.
5. Children’s privacy
The Book is written for boys, but this website and the purchase are for parents and caregivers. We do not knowingly collect personal information from children under 13. If you believe a child has sent us personal information, email support@whatshappeningbook.com and we’ll delete it.
6. How long we keep it
We keep order records for as long as needed to support your purchase and meet tax and accounting rules (usually up to 7 years), and email conversations for as long as they’re useful to help you.
7. Your rights
Depending on where you live (for example California under the CCPA/CPRA, or the EU/UK under the GDPR), you may have the right to access, correct or delete your personal information, or to opt out of certain sharing for advertising. To make a request, email support@whatshappeningbook.com. We’ll respond within 30 days and won’t treat you differently for asking.
8. Security
We use reputable providers and reasonable safeguards to protect your information. No system is perfectly secure, but we limit what we collect so there’s less to protect.
9. Changes
If we change this policy, we’ll update the date at the top of this page.